
In Chicago’s garage-rock scene — or at least the one depicted in Herschell Gordon Lewis’ Blast-Off Girls — Boojie Baker (Dan Conway) wants to rule the roost as the local music promoter du jour. Imagine Scooter Braun, but carrying a cane for show — one that looks two brim taps shy from producing a rabbit.
Boojie’s latest target for his 50/50 contract scheme is a mop-topped quintet he restyles and rebrands as The Big Blast. He succeeds at getting them noticed, written about, photographed, booked, played, recorded and hitting! That’s because Boojie is a master manipulator as a manager, wheelin’ and dealin’ via cooze-slingin’. Every decent-looking woman in the Windy City is willing to move up and down on whomever can help The Big Blast move up the charts.
It works so well, Boojie lights his cigars with cash … but only a dollar bill — and just the corner, if you please, so the thrifty Lewis could still use it as legal tender, of course. The Big Blast soon threatens to implode when they don’t see any of that money. Such one-sided success forms the template of many a rock ’n’ roll movie so in vogue at the time, but only Lewis, free of studio interference, could get away with a bongo pot party.

Certainly no filmmaker other than Lewis would stop his music pic cold for what amounts to a Kentucky Fried Chicken commercial with Col. Harland Sanders himself supplying buckets to the band in exchange for an impromptu gig outside the restaurant. Original-recipe or extra-crispy, it’s my favorite instance of product placement in movie history. It would be even if it didn’t end with Sanders winking at the camera. Fourth wall, you’ve just been eye-fucked-through by the Colonel.
The biggest shock of Blast-Off Girls isn’t that Lewis titled the film after minor characters (if characters at all), but that the music is legitmately good. Having amped-up tunes supplying energy takes the onus off Lewis to be concerned with camera placement. For what it’s worth, he saves the group members’ Richard Lester-esque montage of mischief for the closing credits.
Worrying over an absence of gore in a Lewis picture turned out to be moot. This movie frugs! As Boojie says about 12 or 13 times, “Have a blast!” —Rod Lott








