Rewind This! (2013)

rewindthisWhen the last Blockbuster Video in my neck of the woods closed recently, I smiled on the inside. Then I got nostalgic for the era of movie-watching that corporation exploited and killed: the VHS revolution. Anyone who recalls the days of frequenting mom-and-pop video stores or now spends weekends trolling flea markets for unwanted tapes will feel that joy return in a rush from Rewind This!

Josh Johnson’s documentary chronicles the VHS format from birth to death, and those for whom the words on its “Be Kind Rewind” sticker remain a way of life. In 94 minutes, he covers a ton of ground: the Beta vs. VHS showdown, the porn explosion (pun intended), the dawn of sell-through tapes, the lost art of cover art, the proliferation of the aforementioned Blockbuster, the legion of DIY filmmakers inspired, the tape-trading and bootlegging circuits — heck, even how the sudden glitch on a tape signaled that a lucky renter was seconds away from seeing sure-as-shit nudity.

rewindthis1Among Johnson’s interviewees are Something Weird Video’s Mike Vraney; Basket Case director Frank Henenlotter; Cassandra Peterson, aka Elvira, Mistress of the Dark; Full Moon’s Charles Band; Troma’s Lloyd Kaufman; and a number of film programmers, shop owners and obsessive collectors still touting VHS’ dominance. What I can’t tell — and it’s impossible to know — is if their love is misplaced; the format is inferior, but the sheer volume of titles it brought to their homes is mind-boggling.

Rewind This! is rife with clips, including oddball releases and outright obscurities. It’s a kick to see snippets of Bubba Smith’s workout video, Until It Hurts; Corey Haim’s misbegotten vanity project, Me, Myself and I; Leslie Nielsen’s Bad Golf Made Easier; a shot-on-video Western titled Death Rider; the first SOV adult film, Football Widow; 1984’s tasteless “horror” movie Black Devil Doll from Hell; and other atrocities, now preserved for the enjoyment and delight of future generations. —Rod Lott

Buy it at iTunes.

One thought on “Rewind This! (2013)”

  1. “Football Widow” is available online; that’s the issue with a lot of the video age, it’s now available to stream right into your home. I loved video stores and 2nd run theaters, but so much more is now available in DVD and streaming.

Leave a Reply

Your email address will not be published. Required fields are marked *