Here I was, for all these years, thinking I was the only dumb kid who clipped movie ads out of the newspaper.
Whenever my dad was through with The Dallas Morning News or The Dallas Times Herald, whichever he picked up that day, I scoured through their massive entertainment sections, cutting out the advertisements for movies that I knew would never come to my small town of Blooming Grove, Texas, but maybe someday I’d catch them on TV or, even better, VHS.
I think my mother threw that collection of yellowing pulp out sometime ago, sadly, but here’s Ad Nauseam, which is definitely the next best thing. A collection of 10 years’ worth of newspaper advertisements — apparently printed straight from the dailies themselves — by former Fangoria honcho Michael Gingold, the memories this book will resurrect from the dead is a beautifully scary thing.
From the classics like first runs of Poltergeist and reissues of Halloween to — and the most interesting, in my opinion — trashy works like Death Valley and Madman, as well as the horror comedies of Once Bitten and Transylvania 6-5000 and, let’s not forget, the Italian imports such as The Gates of Hell and Demons, everything your adolescent mind could have dreamed up from such imaginative slicks — and, let’s be honest, were often better than the actual film — is right there, all in screaming black and white ink.
For the actual readers, however, there are even a few quotes from Oklahoma City film critics along the pages, most notably The Daily Oklahoman’s burly Gene Triplett, who calls Friday the 13th Part 3: 3D a “snuff movie” — which goes to show that there’s a reason people have called his paper “the Daily Disappointment” for 50 or so years.
But Ad Nauseam is far from any kind of disappointment. While yes, many people won’t get it — especially fathers who ask “Why do you waste your time with these stupid horror movies?” — for those of us who remember the grotesque excitement of the movies, the ads — hell, even the newspaper in general — this is a grue-soaked return to the glory days of gory cinema.
Or, as they’re known in Oklahoma, “snuff movies.” —Louis Fowler