Don’t knock Don’t Look Away for using what amounts to a life-size Ken doll — naked, but sans genitalia — as its lead bugaboo. Praise it for making that smart economical choice. Not only is a stationary villain cost-efficient, but incredibly effective. Scaring while not moving worked for that celebrated 2007 “Blink” episode of Doctor Who, and it continues to work for Annabelle, several sequels later.
Also, it’s the only horror movie I know of to rely on a Roomba to deliver a jump scare.
New Jersey law student Frankie (first-timer Kelly Bastard) and half a dozen of her closest friends are stalked and menaced — and some killed — by the eerie, nonverbal mannequin with a permagrin. “Like a Bloomingdale’s mannequin?” asks a cop. Or, as suggested by her platonic pal (Okja’s Michael Mitton), “one of those Reddit creepypasta things, like Slender Man.”
Yes and yes. All Frankie knows is that once you avert your gaze, the doll will kill you. (Hence the title.)
Its blind owner, who has peppermint gumballs for eyes, shows up to fill in the runaway mannequin’s backstory. As played by director Michael Bafaro (5G: The Reckoning), he explains between sips of joe, “I was having it shipped to my estate where I could bury it forever. Spare others from suffering the same tragic demise as my loved ones. I swore on their graves I would put an end to this. And by God, I will. Good coffee.”
Moving swiftly, unlike its evil automaton, this 110% oddball pic is great fun, reminiscent of bananas mid-’90s cable fare like Kevin S. Tenney’s Pinocchio’s Revenge, but with total paralysis. With Mitton as his co-scribe, Bafaro leans hard into their concept’s built-in absurdity. They’re no dummies; they knows their movie is going to elicit chuckles, but they’re also confident it will elicit the creeps, too. The acting lands as Don’t Look Away’s weakest link, as news of friends’ deaths are brushed away like laundry lint.
Naturally, the end hints at further slaughter ahead for the pantsless model. Barbie may have no current box-office equal, but this living doll poses a threat in body count. —Rod Lott